Creating a Tabloid

CREATING A TABLOID

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Mother Advertising Agency

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Mother Advertising Agency History Mother was founded around a London kitchen table in 1996 by Mark Waites, Stef Calcraft, Libby Brockhoff, and Robert Saville. Mother has over 400 employees in three continents after Mother New York was founded in 2003, and Madre, based in Buenos Aires launched in 2005. The Variety of Work Mother mainly creates Institutional Advertisements. This means they are focused on establishing a corporate identity or winning the public over to the organization’s point of view. Success: It was named Agency of the Decade in 2009 by Campaign , has previously won Campaign’s Agency of the Year in 2008, 2002 and 2001. It also won the British Television’s Advertising Awards’ Agency of the Year three times, Marketing magazine’s Agency of the Year and in 2005 the Marketing Services Financial Intelligence also declared that Mother was the top best-run, privately owned marketing services agency in the UK. Recognisable brands: Mother has worked wit...
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Mother Report

Mother Advertising Report Three prominent features of the exhibition were, the Football Hooligans, the #freethefeed campaign and 'To Russia With Love'. The Football Hooligans advert was essentially for a figurine set of the English football hooligans that attended the Marseille football riots, equipped changable hands that held crowbars, ice c ream and lager. The agency created these as a way of mocking these English fans as they were deemed national disgraces. They chose to make them into toys as it suggests their immaturity. Another interesting feature of the exhibition is the #freethefeed advert. This public service advert was created for Mother's Day in 2017 to promote breast feeding as in the UK, t housands of mothers feel watched and judged when feeding in public. The company inflated a large breast on the top of a building which was was quite eye-catching to bystanders, this was the purpose as it wanted to show that it breast feeding isn't that obscure...
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The Guardian - Online vs Print

Guardian National Section Section Content: The National Guardian has only got UK based news on it, mostly about politics and the economy. For example, on the 1/11/17 paper the front page is about Michael Fallon quits as harassment scandal grows. Also, it mentions Uk business and other important news to do with the economy. How easy is it to navigate? With comparing the two different forms of media, we can see a clear difference in navigation as it evidently easier to navigate using the online form. The online form is much easier navigated as it features a section of all the news stories that will open up to the page in just one click, whereas in the paper form, you have to flip through multiple pages just to get to one article. With the option to include as much content as they would like online, they can create tabs in which the user can easily find the page they would like to read.   Online or Paper version which one has more detail? The online version has more...
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