Creating a Tabloid

CREATING A TABLOID

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Mother Advertising Agency

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Mother Advertising Agency History Mother was founded around a London kitchen table in 1996 by Mark Waites, Stef Calcraft, Libby Brockhoff, and Robert Saville. Mother has over 400 employees in three continents after Mother New York was founded in 2003, and Madre, based in Buenos Aires launched in 2005. The Variety of Work Mother mainly creates Institutional Advertisements. This means they are focused on establishing a corporate identity or winning the public over to the organization’s point of view. Success: It was named Agency of the Decade in 2009 by Campaign , has previously won Campaign’s Agency of the Year in 2008, 2002 and 2001. It also won the British Television’s Advertising Awards’ Agency of the Year three times, Marketing magazine’s Agency of the Year and in 2005 the Marketing Services Financial Intelligence also declared that Mother was the top best-run, privately owned marketing services agency in the UK. Recognisable brands: Mother has worked wit...
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Guardian Rebrand

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Guardian Rebrand When did the rebrand happen?: The Guardian newspaper held a complete rebranding of itself and look on the 15 January 2018  Why has the rebrand happened? What is the print media fighting agai nst? : The Guardian has signed a contract for Trinity Mirror, an external company that is the publisher of the Daily Mirror, Sunday Mirror and Sunday People.  The merge with the publishing company has been influenced by various reasons including continuing falls in the print advertising market and the rising cost of publishing newspapers, this is due to consumers move towards digital media. How long is the transformation plan and what do they want to continue with?: According to David Pemsel, the chief executive of GMG,  “This is an important step in our three-year transformation plan,”. They plan to continue with the ever evolving print media as well as digital media. What are the main differences in styles?   One of the most prominent chan...
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Mother Report

Mother Advertising Report Three prominent features of the exhibition were, the Football Hooligans, the #freethefeed campaign and 'To Russia With Love'. The Football Hooligans advert was essentially for a figurine set of the English football hooligans that attended the Marseille football riots, equipped changable hands that held crowbars, ice c ream and lager. The agency created these as a way of mocking these English fans as they were deemed national disgraces. They chose to make them into toys as it suggests their immaturity. Another interesting feature of the exhibition is the #freethefeed advert. This public service advert was created for Mother's Day in 2017 to promote breast feeding as in the UK, t housands of mothers feel watched and judged when feeding in public. The company inflated a large breast on the top of a building which was was quite eye-catching to bystanders, this was the purpose as it wanted to show that it breast feeding isn't that obscure...
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