Alex Johnson Media Studies Blog

RED  - Filming Myself and my filming partner started filming our short film, Red, a modern version of the classic story Red Riding Hood. For the camera we used my iPhone and also a tripod which was used for stability and as a crane. After filming we evaluated our clips and decided to re-record the audio and matched it up in post production. The cast consisted of three four characters which was quite challenging as filming need to fit with the actor's schedule.  We filmed on 4 separate occasions for different times of day which helped create different atmospheres and moods.

RED - Pre Production

John Lewis Christmas Ad 2017 - Analysis https://www.youtube.com/watch?v=Jw1Y-zhQURU On the 10th November, John Lewis released their new Christmas advert which follows a young boy and a monster under his bed. The simple story cost roughly £7 million to produce and was directed by Michel Gondry, director of 'Eternal Sunshine of the Spotless Mind'. The money would have probably been spent on the CGI used for the monster, the director and also the music. The video was created to appeal to all audiences as it features elements that will focus on different ages. The video also interacts with the viewer as it features a hashtag, giving them the option to share their opinions on social media. 

Guardian National Section - Section Content: The National Guardian has only got UK based news on it, mostly about politics and the economy. For example, on the 1/11/17 paper the front page is about Michael Fallon quits as harassment scandal grows. Also, it mentions Uk business and other important news to do with the economy. - How easy is it to navigate? With comparing the two different forms of media, we can see a clear difference in navigation as it evidently easier to navigate using the online form. The online form is much easier navigated as it features a section of all the news stories that will open up to the page in just one click, whereas in the paper form, you have to flip through multiple pages just to get to one article. With the option to include as much content as they would like online, they can create tabs in which the user can easily find the page they would like to read.   - Online or Paper version which one has more detail? The online version has