Music Video Analysis


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Mother Report

Mother Advertising Report Three prominent features of the exhibition were, the Football Hooligans, the #freethefeed campaign and 'To Russia With Love'. The Football Hooligans advert was essentially for a figurine set of the English football hooligans that attended the Marseille football riots, equipped changable hands that held crowbars, ice c ream and lager. The agency created these as a way of mocking these English fans as they were deemed national disgraces. They chose to make them into toys as it suggests their immaturity. Another interesting feature of the exhibition is the #freethefeed advert. This public service advert was created for Mother's Day in 2017 to promote breast feeding as in the UK, t housands of mothers feel watched and judged when feeding in public. The company inflated a large breast on the top of a building which was was quite eye-catching to bystanders, this was the purpose as it wanted to show that it breast feeding isn't that obscure...
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The Daily Mail Comparison

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RED - Filming

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RED  - Filming Myself and my filming partner started filming our short film, Red, a modern version of the classic story Red Riding Hood. For the camera we used my iPhone and also a tripod which was used for stability and as a crane. After filming we evaluated our clips and decided to re-record the audio and matched it up in post production. The cast consisted of three four characters which was quite challenging as filming need to fit with the actor's schedule.  We filmed on 4 separate occasions for different times of day which helped create different atmospheres and moods.
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