Guardian National Section


Guardian National Section

- Section Content:
The National Guardian has only got UK based news on it, mostly about politics and the economy. For example, on the 1/11/17 paper the front page is about Michael Fallon quits as harassment scandal grows. Also, it mentions Uk business and other important news to do with the economy.

- How easy is it to navigate?
With comparing the two different forms of media, we can see a clear difference in navigation as it evidently easier to navigate using the online form. The online form is much easier navigated as it features a section of all the news stories that will open up to the page in just one click, whereas in the paper form, you have to flip through multiple pages just to get to one article. With the option to include as much content as they would like online, they can create tabs in which the user can easily find the page they would like to read.  
- Online or Paper version which one has more detail?
The online version has more detail and information because it is not limited physically by the paper. The online version has more pictures as it is able to fit more stories because they can be opened in new tabs, however, even though the paper version has clear pictures on the online version the user is able to expand the image and zoom in the picture.

- Interactive Elements?
Similarly to the navigation, the online form of The Guardian features a variety of interactive content. An example of this content are the live streams that occur daily, allowing users to watch current news stories on the go or as an alternative to watching it on the TV. Other interactive features are videos, and the option for users to share content online via Facebook, Twitter and Email. There is limited interactive feature in the physical version in comparison to the online version.


-How do you account for differences online/offline?

Offline:
The offline paper version costs £2.00 to buy which is quite expensive considering the online version is free therefore a lot of people don’t buy the paper version. The paper version is targeted at the older generation as they have more free time to read it, also maybe the older generation have a habit to buy the paper version and therefore think that £2 extra is worth it. The paper version is quite big and not very portable so people that in a hurry to get to work won’t be able and willing to spend £2 on the paper version.  
Online:
There is a clearer appeal to a younger generation of people as it is able to be accessed on almost any device and they have more of an interactive experience. The online version could appeal to people who are travelling, possibly to work, as it is free and easy to use. The free price is a large contributor to this appeal as a young audience would prefer not to pay a £2 charge.

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