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Mother Advertising Agency

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Mother Advertising Agency History Mother was founded around a London kitchen table in 1996 by Mark Waites, Stef Calcraft, Libby Brockhoff, and Robert Saville. Mother has over 400 employees in three continents after Mother New York was founded in 2003, and Madre, based in Buenos Aires launched in 2005. The Variety of Work Mother mainly creates Institutional Advertisements. This means they are focused on establishing a corporate identity or winning the public over to the organization’s point of view. Success: It was named Agency of the Decade in 2009 by Campaign , has previously won Campaign’s Agency of the Year in 2008, 2002 and 2001. It also won the British Television’s Advertising Awards’ Agency of the Year three times, Marketing magazine’s Agency of the Year and in 2005 the Marketing Services Financial Intelligence also declared that Mother was the top best-run, privately owned marketing services agency in the UK. Recognisable brands: Mother has worked wit...
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Christmas Advert Analysis

John Lewis Christmas Ad 2017 - Analysis https://www.youtube.com/watch?v=Jw1Y-zhQURU On the 10th November, John Lewis released their new Christmas advert which follows a young boy and a monster under his bed. The simple story cost roughly £7 million to produce and was directed by Michel Gondry, director of 'Eternal Sunshine of the Spotless Mind'. The money would have probably been spent on the CGI used for the monster, the director and also the music. The video was created to appeal to all audiences as it features elements that will focus on different ages. The video also interacts with the viewer as it features a hashtag, giving them the option to share their opinions on social media. 
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